Tobben review and post of Vital Choice response, indicates that the Vit A content in 10 grams of Salmon Oil, is 7,200 IU.
First, 10 grams of the 'oil' is barely 1 Tablespoon. -3/4 Teaspoon lists only 360 IU Vit A. That would come out to 1,440 IU per Tablespoon, per 12 grams of 'oil', aprox. I think you all confused the oil itself, with Total omega-3s. If you take 10 grams of total Omega-3s a day, via the oil, that would mean you took 7 Tablespoons of Salmon Oil. That would come out to 16,000 Total omega-3s. Of course, that would not be advised. V.C. is great!
VITAL CHOICE COMMENT - April 3, 2012:
Thanks, Mac ... the confusion arises because we inadvertently misstated the amount of vitamin A in the liquid oil, which, as in our salmon oil capsules, is 2060 IU per 3/4 tsp (3 gram) serving, not 340 IU. Thus, the average amount in 10-11 grams is 7209 IU, which we rounded to 7200 IU.
FYI, the latest sockeye harvest providing our oil contained much lower levels of vitamin A, so the vitamin A numbers in the nutrition panels for all of our salmon oil supplements will be changed (reduced) when we start shipping that new batch. It is normal for the levels of omega-3s, vitamin A, and other nutrients to fluctuate in wild salmon, due to seasonal changes in their diet and other variables.